Once upon a time

 

"Long before the burrito and taco craze..."

My family started selling Mexican food in Santa Barbara, CA in February of 1966. Their success expanded throughout California with more than 50 locations ranging from little taco shops to full service restaurants. I grew up in the booths and cooking in our kitchens. Play time was a milk crate on my skateboard getting pushed around restaurant parking lots. I spent my weekends checking on locations with my father and driving to Mexico with my grandfather in the summer. This time was used to teach me years of knowledge in the restaurant industry that I would not appreciate until later.

One summer day, I saw an ad for a drum set that would impact the rest of my life. Four years later I had learned to play the guitar, bass and formed a band with friends. We toured several years on the Warped Tour and traveled throughout the nation. While on the road, I recognized a need for real Mexican food outside of California. Wanting to bring my two passions together, I created Chino's Rock & Tacos. Chino's has historically proven quality recipes, rock music for all generations and prices that even a starving musician would love. I hope you enjoy Chino's Rock & Tacos!

 

Thank you for your continued support,

Javier Cadena

Looking Forward

We strongly believe in building a company that is good for the earth, you and our community.

Good for the earth...

  • Our oil is donated to a bio-diesel company for recycling and reuse
  • Biodegradable packaging, if you get hungry enough you could eat it
  • Water and energy saving equipment and practices
  • Chlorine free napkins
  • Recycle glassware, cardboard, wax paper, paper bags, metal, paper just about anything we can
  • Only print receipts per request of the customer
  • Wash ware instead of paper ware, boats, foils and plastic utensils. Think of all the waste that goes into the trash after your last fast causal Mexican dining experience.
  • Local Fresh Produce
  • Seafood sustainability- Engage with the World Wildlife Fund and use products that support sustainable fisheries and the fisher who depend on them.
  • Maintain the highest code of ethics for animal welfare and only use products that are subject to a third party expert auditor to measure raising and handling practices

Good for you...

  • Lard free tortillas
  • No MSG

Good for our community...

  • Donation and community improvement- Dedicate one out of seven nights a week to give profits back to a local non-profit or organization